Lulai

We developed the visual identity for Lulai, a boutique pastry shop in Madrid, 
by drawing inspiration from the delicate form of tulip petals. The logo emerged from
a process of typographic exploration, where letterforms and organic shapes came together to evoke both nature and craft. The concept is rooted in a metaphor that connects the growth of a flower 
to the creation of a dessert — a journey of care, precision, and transformation: Seeds – Ingredients Germination – Preparation Maturation – Baking Pollination – Decoration